I believe The Motor Oil Bible is an absolute essential for every vehicle owner. You simply won't find a more complete yet easy to understand resource for learning all you need to know about lubes & filters.
David Mann - Lubrication Specialist & OEM Engineer |
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nd, just to be clear, I'm NOT going to sell you on any particular brand or type of oil and/or filter. EVERY application is different. Every driver is different and has different goals for their vehicles and for the lubrication and filtration of those vehicles.
No ONE OIL TYPE OR BRAND can ever be right for everyone. So, instead of TELLING you which oil you should use, I'm going to teach you how YOU CAN KNOW which oil and filter is right for YOUR vehicles and equipment.
Most Comprehensive & Easy to Read"The Motor Oil Bible" is BY FAR the most comprehensive and easy to read motor oil and filtration manual EVER WRITTEN, and I guarantee that the knowledge gained from reading it will ABSOLUTELY save you thousands of dollars over the life of your vehicles. It is a FACT that lubrication and filtration of your vehicles is the single most important thing affecting your overall expenses throughout a vehicle's life. |
In fact, I'm going to tell you below just exactly what information is contained in the pages of "The Motor Oil Bible", but, keep reading, because I'm also going to show you how reading this one simple book could quite possibly save you over $4,000 EVERY SINGLE YEAR on your vehicle expenses.
Of course, you might be thinking to yourself, "I don't even HAVE $4,000 in vehicle expenses each year", but, chances are YOU'RE WRONG, and I'll explain to you why I believe that, but you'll have to keep reading.
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How to Choose the Right Viscosity Oil
Viscosity is one of the most commonly misunderstood aspects of motor oil lubrication. Many people "think" they understand viscosity but have fallen victim to alot of misconceptions. Many others struggle with knowing just what viscosity will really work best for THEIR vehicle and THEIR driving conditions, and asking their mechanic is often futile at best or misleading at worst.
Never again be unsure about what viscosity to use. You will understand motor oil viscosity backwards and forwards.
When & Why to Choose Petroleum or Synthetic
There are those that preach that synthetic is ALWAYS best no matter what because it offers better lubricating, cooling and protective qualities. There are also those that believe petroleum oil is plenty good enough and that synthetics are simply a waste of money. Neither is correct.
I am a firm believer in matching the lube to the application. Synthetic oils ARE higher quality lubes and DO offer significantly enhanced lubricity, cooling and protective qualities (and I will explain - IN DETAIL - exactly how and why that is) ... BUT, synthetics are NOT the best option for every situation even though there ARE many people who could benefit from an upgrade in lubrication.
"The Motor Oil Bible" will make it abundantly clear to you whether synthetic lubricants will offer any significant value to YOUR application and YOUR situation. You will never again have to wonder if synthetic is REALLY better and if it's right for you.
How Oils Are Made & What Goes Into Them
When comparing motor oils and deciding upon drain intervals and such it's valuable to know how oils are put together - which will help you understand the differences between various oils (because of their differing basestocks, refining and blending processes, additive packages, etc. There is a considerable section of the book devoted to helping you fully understand the "making of a motor oil".
I don't get so technical that your eyes are going to glaze over, but I do get technical enough that you'll have a very solid understanding of the refining, manufacturing and blending processes.
What Do the Technical Specifications Mean
Once you've narrowed down the viscosity that you need and whether you need a petroleum or synthetic basestock oil, you're then left with the task of comparing the various oils that are available and meet your criteria. This can be a daunting task if you don't really understand what the data on the technical specification sheets mean.
Many oil companies publish the technical specifications for their oils online or are willing to send them to you via email, fax or in the mail. Some provide far more useful information than others, but most will at least give you something. However, all that data does you little good if you don't know which specifications are most important to YOUR situation. It also does you no good if you don't know what the specifications mean, how to read the numbers, whether a higher or lower value is better, etc.
I will detail for you the testing process used for each technical specification you are likely to see on an oil companies data sheet. I'll explain to you what the numbers mean, why they are useful, which ones apply more or less to certain driving conditions, etc. By the time you're done, you'll know all of the tests inside and out and will be able to explain them to anyone who wants to know. You're going to be an oil guru.
Frequently Asked Questions About Synthetic Oil
Let's face it, there is alot of information floating around the internet related to synthetic oils - some of it good, some of it not so good. I'm going to separate the fact from the fiction and explain WHY it can be considered fact or fiction. If you've ever considered moving to synthetic but had questions about the process, the potential issues you might run into, etc. you'll want to get a copy of this book.
There ARE Extended Drain Capable Oils & Filters
Again, these oils and filters are NOT for everyone. Not every vehicle is a good candidate for these products, nor is every individual going to be comfortable with extended oil drains or even have need for them. However, that being said ...
The fact is, hundreds of thousands (likely even millions) of motorists and companies have proven the capability and viability of SEVERELY extended oil drains, as have numerous laboratory and field study based investigations. Dozens of SAE technical papers have been written detailing the results of many of these studies. ALL of them make it abundantly clear that extended drains are quite possible and, if using the right lubes and filters, will NOT result in increased engine wear or any other detrimental result.
Only you can decide if this is something you are comfortable trying, but, oil analysis is the best friend of those who choose to utilize extended oil drains, and I'll be discussing oil analysis in the book as well. You certainly don't have to analyze the oil at every oil change, but, for the first couple of times that you choose to extend your oil drains (IF you do), an oil analysis is a very "black and white", concrete way of establishing if your oil and filter are good for continued use - so it's not a guessing game.
Everything You Need to Know about Air & Oil Filtration
Proper lubrication of your engine is COMPLETELY dependent upon good filtration. I don't care how good your oil is, if you don't keep it filtered well, it won't be long before it is worthless. So, it pays to know everything you can about filtration.
As with oil, many filter manufacturers provide data regarding their filters. Unfortunately, often the way that data is presented is VERY misleading and often VERY lacking in substance. For instance, many filter manufacturers will make statements such as, "Our premium line of oil filters are rated at 10 microns" or "Our filters will remove particles as small as 8 microns".
Neither of these statements mean ANYTHING at all. Filters are not "rated" for certain micron levels, they ARE tested for filtration efficiency related to certain micron sized particles. In other words, it can be said that a filter offers 97.3% efficiency at removing 15 micron particles on a single pass. But, saying that the filter will remove particles as small as 15 microns is meaningless, since no efficiency data has been supplied. Chicken wire can remove particles as small as 15 microns as well - it just won't be very efficient at it.
In this book you'll learn all about the differing test methods used in evaluating oil and air filters, how to spot propaganda vs. actually useful data. You'll learn what the primary characteristics are that you should be looking for in a good filter. You'll also learn about "bypass" oil filtration which has effectively been used for YEARS by millions of motorists, company fleets, military fleets and the like to extend oil drains nearly indefinitely - through the use of periodic filter changes and oil analysis to verify the viability of the used oil within the engine.
The Truth About Motorcycle Specific Oils
For years motorcycle manufacturers have charged HUGE premiums for OEM branded motor oils that have been, by and large, crappy oils. However, because motorcycle owners were afraid of voiding their warranty or messing up their bike, they've paid the hefty pricetag for these mediocre oils "just to be safe".
In this book I will explain, in great detail, just exactly how to determine the differences between various oils as they relate to motorcycle applications. We'll discuss API certification and how that relates to choosing a quality oil for your bike. And, I'll make the case, quite effectively, I might add, for throwing out just about every OEM brand motor oil you might currently own in favor of "real" oils that will offer significantly better protection and performance (and, no, I'm not going to tell you to go buy "Brand X" cause it's the best).
A Whole Bunch More
The book is 135 pages (and will be even longer and contain even more content once the new revision is complete - which you'll get for free if you purchase the current version). I could not possibly describe for you on this page ALL of the information you will glean from the book. However, I hope I've given you a pretty good idea here of what you'll learn. Next I'll detail the actual structure/layout of the book content.
Here's a synopsis of the actual chapters/information contained within the 130+ pages of "The Motor Oil Bible" PDF document. I think you'll find that it's very thorough.
Feel free to click the big red button to the right, for a COMPLETE look at the first 15 pages of "The Motor Oil Bible" (no contact information or anything necessary - the pages will immediately open in a small pop-up window when you click the button).
Dealer Technician Says: "Factual & Intriguing"I am a certified dealership technician. After reading your book, I find the material factual and intriguing. Synthetic oil, and extended oil drains are definitely the wave of the future. I wish more people would read this book.
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A fair question that deserves an honest answer. Depending upon your situation, how new or old your vehicles are, how you drive them and how long you want to keep them, the answer to that question may vary quite a bit. However, one thing is certain. In virtually ALL cases, significant money can be saved, over the life of just about ANY vehicle, by simply having a good working knowledge of lubricants and filters and putting that knowledge to good use for your vehicles.
And, to prove to you that knowing about lubes and filters is incredibly valuable to virtually anyone, I'd like to point out a few things about the TRUE and COMPLETE expenses of owning a vehicle and just how much of that money can be saved by properly lubricating that vehicle.
SERIOUSLY! You may find this hard to believe - I did too until I started crunching some numbers - but there are a large number of motorists that are easily spending this much per year on each vehicle they own, and they don't even know it. Of course, not everyone is forking over this kind of cash, but let me run some numbers by you, and YOU can decide whether you are one of these individuals.
An average new vehicle costs about $25,000 to purchase new. However, many motorists these days will finance the vehicle for a full 5 years (60 months) to keep their payments down. At current auto loan interest rates, that could actually mean a total FINANCED value of $32,000.
If the individual purchasing that vehicle drives the typical average 15,000 miles year and gets 25 mpg (probably high for many people), at today's fuel prices (around $2.50 per gallon here in the US), that will run an extra $1500 per year for fuel.
Figure in 3,000 mile petroleum oil changes at about $25 each, and you've got another $125 per year for oil and filters. (plus the time to DO the oil changes or wait for them to be done).
The average vehicle protected with conventional lubes and filters will last about 150,000 miles, which, at 15,000 miles per year, is about 10 years of service. Thus, total expenditures over the course of that 10 years are: $32,000 (for vehicle purchase) + $15,000 (for 10 years of fuel at $1500 per year) + $1250 (for 10 years of oil changes at $125 per year) = $48,250!.
So, if it costs a total of $48,250 (not even accounting for maintenance and repair items outside of oil/filter changes) over 10 years, that's a total of $4,825 per year, just to drive a vehicle.
And, if that person happens to have a longer commute to work and puts 25,000 miles per year on their vehicle, their annual costs could rise considerably as they would hit the 150,000 mile mark in only six years. Thus, that $48,250 expense is only spread over six years, amounting to an annual expense of as much as $8,042 per year (nearly double)!
Driving a more expensive luxury vehicle? Your costs could easily be even higher, considering the more pricey initial pricetag AND, typically, more expensive repair work. Drive alot for work (maybe you're a realtor or the like), you'll go through cars like water, raising annual expenses even further.
It only makes sense that people want to slash these costs as far as possible and proper vehicle maintenance - especially lubrication and filtration can go a LONG way toward making that happen.
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MANY motorists (quite a few of them are my customers), are able to extend vehicle life to 300,000 miles and beyond, while actually REDUCING fuel and lube/filter expenses. Now, if a vehicle owner DOUBLED the useful life of his vehicle without increasing lube, filter and fuel costs, he would effectively spread that $48,000 expense over twice as many years - cutting his costs in HALF.
For the 15,000 mile/year driver, that's a savings of over $2400 per year. For the 25,000 mile driver, that's a whopping $4,021 savings EVERY SINGLE YEAR!
What could you do with an extra $4,000 this year?
Believe it or not, better lubrication and filtration can easily reduce costs by a WIDE margin. In fact, consider this:
"Wear Was Reduced by 70%"In paper 881825 the Society of Automotive Engineers (SAE) indicates that a joint study was performed between AC Spark Plug and Detroit Diesel Corp. comparing oil filtration of varying efficiencies. The end result: "Abrasive engine wear can be substantially reduced with an increase in filter single pass efficiency. Compared to a 40 micron filter, engine wear was reduced by 50 percent with 30 micron filtration. Likewise, wear was reduced by 70 percent with 15 micron filtration." |
Now, I know this is going to be tough to understand, but, let's give it a shot. First, the fact that this test was conducted at all, suggests that there ARE various and wide ranging filtration efficiencies available on the market. Second, according to this study, moving from a 40 micron filter to a 15 micron filter reduced engine wear by 70%!
POP QUIZ: How much longer will your engine last if you can reduce engine WEAR by 70%? It's actually NOT what you probably think. It's not 70%. Consider this. If you cut engine wear in HALF (50%), it makes sense that engine life should be DOUBLED. Thus, cutting engine wear by 70% (considerably more than 50%) will actually FAR MORE THAN DOUBLE your engine's useful lifespan.
The added cost? Believe it or not, the difference in price between a standard 30 or 40 micron paper media oil filter and a premium synthetic media 15 micron filter is only about $10 per filter (maybe even less in many instances). Now, on the surface, if you didn't know how much engine wear you could save by upgrading your filter, that might seem like a HUGE increase.
But, consider this. First, some of these higher efficiency oil filters are actually designed for longer change intervals (as much as 4 or 5 times as long - easily making up for the additional filter cost). But, even if they weren't. Even if you changed them every 3,000 - 6,000 miles like a cheaper conventional filter, over the life of your vehicle, the additional filter cost would amount to (AT THE ABSOLUTE MOST) about $500 over 150,000 miles.
That's peanuts compared to the savings in engine wear and the increased engine longevity. We already said that you could easily save between $2,500 and $4,000 PER YEAR by doubling your vehicle's useful life. Over 10 years that's a savings of $25 - $40,000 for a simple $500 expenditure in filter upgrades.
That's a MINIMUM 5,000% return on your filter upgrade investment!
When was the last time you had an investment turn that kind of profit over that short of a period?
"That's A $40,000 Freebie!"Did you notice that I just gave you a $40,000 freebie in that last section? Even if you never got your hands on my book, a little research into enhanced filtration could, literally, save you $40,000 over the next 6-10 years, and it didn't cost you a single dime for that tip. How much more could you save if you downloaded the whole book? |
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What about oil? If you can save that much with a simple filter change, what about a change in oil?
Well, let's get right to it:
Oil is the life blood of your engine, so it pays to know what's the best. Depending on your situation and your goals, that MAY or MAY NOT be a synthetic oil of some type. Fortunately, "The Motor Oil Bible" isn't just a big sales pitch for synthetic oils - although it WILL make the case for their superiority in certain situations.
The purpose of "The Motor Oil Bible" is to make sure that you understand motor oils and synthetic oils SO WELL that you will have ALL THE INFORMATION YOU NEED to wisely choose the right oil for your application. If it turns out that synthetic is a good option for you, then the benefit from reading this book is only enhanced.
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Countless other companies, organizations, books and technical papers have, for years, been studying and reporting on the viability of and benefits of extended oil drains and synthetic oils. So, don't discount my book in its entirity simply because you don't believe in extended drains or you think synthetics are just a marketing ploy.
First, as I've repeatedly said, there is FAR more information in the book than just a big pitch for synthetic oils and/or extended oil drains.
Secondly, I am, BY FAR, not the only one making these claims, and many of the companies and individuals that support the viability of extended drains are not going to receive any significant benefit from the implementation of extended drains.
The following are just a sampling of excerpts from the many technical papers and research studies that have been done which indicate that 3,000 mile oil changes haven't been necessary for MANY years. Listen to what others in the auto and lubricants industry were saying as much as a decade ago (oil and filters have improved even more since then):
"No Negative Impact on Engine Durability"The field trial results also document the performance of a premium fully synthetic engine oil at four times conventional oil drain intervals. Engine inspections conducted after 500,000 test miles confirm that the extension of oil drain intervals with premium diesel engine oils has no negative impact on engine durability. 1998 SAE Paper 982718 - "Extended Oil Drain Performance Capabilities of Diesel Engine Oils" by S.M. Letter, K.J. Kelly and M.A. Ragomo of Mobil Technology Company, R.C. Morrow of Mobil Oil Corporation and D.S. Nycz, G.M. Karl, D.F. Gullet, R.G. Dussault, B. Butler and T.H. Becker of Caterpillar, Inc. |
"Could Last Up to 30,000 km"Used oil analysis for test cars in the European Market demonstrated that engine oils can be already exhausted at 6,000 km (3700 miles) or could last up to 30,000 km (18,650 miles), depending upon the quality of the oil and use of the car. 1998 SAE Paper 981443 - "Extended Oil Drain Intervals - Conservation of Resources or Reduction of Engine Life (Part II)" by Karl Kollmann, Thomas Gurtler, and Klaus Land of Daimler Benz AG and Wolfgang Warkecke and hans Dieter Muller of Deutsche Shell AG |
"Excellent Durability, Engine Wear Protection"...engine oil servicing is still recommended in the range of 3,000 to 7,500 miles in the North American market. Extension of oil change interval recommendations beyond 15,000 miles is now being discussed within the international automotive industry. This paper documents the development and testing of new synthetic engine oil technology under extended service intervals of up to 25,000 miles or three years. ...In vehicle field tests under both high and low mileage accumulation rates, premium quality low viscosity synthetic engine oils provided excellent durability, engine wear protection and cleanliness under severe extended oil drain interval conditions. 1998 SAE Paper 981444 - "Advanced Synthetic Passenger Vehicle Engine Oils for Extended Oil Drain Performance" by R.J. Bergstra, W.A. Givens, W.L. Maxwell and W. H. Eichman of Mobil Technology Company. |
Interested in more reading on the subject? Below is just a fraction of the available articles/studies focused on the effect of oil & filter quality/type on oil drain intervals. Just head over to the SAE website and do a search for the article number to purchase any of these technical papers. Most will run you $10 for a download or mailed copy:
Once again, you haven't even gotten a copy of my book yet and you've already received a great deal of information to help you better protect your vehicles and equipment. You NEED to get yourself a copy of this book, and you can even get a copy for free.
If you're ready to get your hands on a copy, Get the Book Now - Click Here.
Otherwise, keep reading to see how this simple ebook has the ability to turn you into the lubrication and filtration expert you've always wanted to to be (or already thought you were).
Very Sincerely,
Michael Kaufman
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A valid question that you MIGHT be asking yourself. After all, you don't know me from Adam. Maybe I'm just pulling your chain.
Perhaps a video screenshot of the actual book would help. This is an electronic book available for immediate download in PDF format, so this is a video screenshot of the actual PDF document on my computer:
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Although many people will tell you how important it is to regularly change your oil and filters for proper protection of your vehicle, there are numerous other issues which are just as important and possibly even MORE important, that you should also consider.
For instance:
"The Motor Oil Bible" answers all of these questions and MANY more in a manner that is clear, concise and easy to read so you don't "lose" the big picture in the midst of the details.
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Now that we've covered what's actually in the book, there is an important issue that I think I should cover:
This issue is discussed briefly later on this page, but some people don't read that far, so I'm going to address the issue here as well. I am going to get on my soapbox for just a minute. I hope that I do not offend you, that is not my intention, so please bear with me for just a moment while I address a question that inevitably arises about once a day ...
I SELL OIL!!
And, I am not trying to hide it.
The longer I spend educating people regarding lubrication and filtration issues, the more amused I am at their expectation of finding useful information from someone who DOESN'T work in the lubrication and/or filtration industry, and hence, would not have a bias in one way or another.
The simple fact is there are VERY few people who really know anything about oil unless there is a reason for them to. The reason is simple. To really understand oil and filtration takes a great deal of time and money. Time to speak with hundreds to thousands of people to get a well rounded view. Time to read through hundreds to thousands of technical journals & articles, test procedures, test results, technical specifications, oil industry propaganda, auto industry propaganda. Money to actually pay for those technical journals, industry association dues, test procedure specifics, etc.
What individual that does not work in the oil industry would waste their time? Would you? I doubt it. Your time, money and resources are directed toward other areas. Oil and filters are not "what you do".
The fact that you are on this page and have read this far indicates you have an interest in oil and filtration, but is that interest high enough to spend countless hours and hundreds to thousands of dollars satisfying it? Probably not.
So, I wonder, where do people believe they are going to find this magical conglomeration of illumination regarding oil and filtration except from someone who has a reason to know?
I make no apologies for selling oil or even a particular brand of oil. Most people who sell a product sell a particular brand or brands because they believe in them. Some people believe in them simply because they believe. Others believe in them because they have studied the alternatives and the industry long enough and well enough to know that they SHOULD believe in a particular brand or brands.
You may find within my book references to the particular oil that I sell, but there will be no blatant push toward that product. In fact, if you read my book carefully, you'll realize that I know this oil (or any other) is not for everyone. It depends upon how they drive, what they drive, how long they need to keep it running, how much money they want to spend up front and over the long haul, etc. I am not under the illusion that one oil is right for everyone, and my intent is not to "sell" oil by offering this book on the Internet.
The truth is, although some people may think that (and they are welcome to their opinion), I'd consider myself a very poor salesman if that was the intent of this book. The fact of the matter is that many of the people I speak with who have read my book choose to use other brands than what I sell for various reasons. I don't waste my time trying to convert them because it is neither in my nor their best interests to do so.
There are also many people who read my book that do decide to purchase the particular brand of oil that I sell. However, most of them find a local outlet or do a search on the Internet and come up with another source to purchase their product from. Very few of my ebook sales result in oil sales for me. So what. That's not the point of the book, and anyone who thinks it might be, please do not download my book just to check.
Your view is already tainted, so much of what you read in my book will be looked upon from a negative standpoint instead of with an open mind.
I discuss extended oil drain intervals in this book, fairly extensively (although probably 85% of the 130+ pages of content within the book does NOT specifically discuss extended oil drains). Both the auto AND lubrication industries are moving that direction. Most auto manufacturers are recommending 5-15,000 mile oil drains depending upon the oil type you choose and how you drive. In Europe, 10,000 mile (and further) oil changes have been commonplace for years and are recommended by European auto OEMs such as Mercedes, BMW, Volkswagen and others because European motor oils are typically of higher quality than most US oils.
Even some US based oil manufacturers are now recommending severely extended drains for their oils (such as the relatively new Mobil 1 Extended Performance product which guarantees 15,000 mile or one year oil changes). Some have recommended/guaranteed these types of intervals for decades, although most people have been frightened off by the claims since "nobody else was doing it".
There are relatively few oils out there that recommend and/or guarantee such severe drain intervals, and, since I discuss extended oil drains in the book, as a means of not only saving you a great deal of money (while NOT sacrificing vehicle longevity - IF you do it right) but also as a way to protect the environment, it only makes sense that I would refer to these brands by name.
One of those oils happens to be the oil that I sell. I have no intention of NOT mentioning that oil simply because people might think I'm biased. To leave it out would also be biased since they were one of the first companies ever to introduce long drain oils. It would be ridiculous to leave them out of the book because some people might think I'm biased.
Again, I want to emphasize that the VAST majority of the book is NOT focused on extended oil drains or the particular oil brand that I sell. Quite frankly, I'm not going to actually TELL you what brand that I sell, although you may figure it out as you read the book. I'm not even going to link to my website so that you can buy my oil. You will NOT find a single link to my site within the book.
I'm NOT trying to get you to buy my oil. I DO hope that you'll come to understand lubrication and filtration well enough that you'll be able to recognize just how viable and cost effective long oil drains can be IF you are careful about how you do it.
At the same time, there is a distinct possibility that you or your vehicle may not be good candidates for extended oil drains anyway, in which case, I hope that as a result of reading my book, you'll understand oils and filters well enough to find the BEST oil and filter that fits YOUR needs.
If you ARE one of those for whom extended drains may be a good fit, you MAY end up completely bypassing me in your quest for an extended drain oil or higher efficiency filtration, etc. That's OK with me. I have thousands of customers and make a pretty decent living selling oil. The VAST majority of my customers got their hands on "The Motor Oil Bible" AFTER they started purchasing and using my oil, so I don't NEED you to purchase my book in order to keep selling oil.
People that have purchased my book have done so because they wanted to better understand oil and filters. If they were already a customer of mine, often they've purchased my book because they wanted to understand how and why my products work so well.
They also have friends that they like to discuss oil with, and they want to be knowledgable enough to discuss oils and filtration INTELLIGENTLY, instead of just passing on whatever "words of wisdom" they might have received from their Uncle Joe or their Grandpappy (who, incidentally, might both have been EXCELLENT mechanics - but knowing about engines and transmissions does NOT mean you know a hill of beans about oil - even though most mechanics THINK that they are lubrication experts ... just ask them, they'll tell you).
Many people are looking for unbiased opinions about extended drains because they want to believe in it, but can't bring themselves to. So, they look for people to support the claims who are unbiased. Good luck to you, if you are one of those people. The people who are going to tell you extended drains are possible are people who are likely using extended drains themselves and are partial to oils that offer that capability. Therefore, they are biased.
The people who are going to tell you extended drains are not possible are either in the business of selling oil and don't like extended drains because they eat into their profits, or they are people who have used conventional oils and conventional drains for years "without a problem", "so why switch now?" That is not exactly an unbiased opinion either - nor is it an educated one.
Anyway, I'm stepping off my soapbox now. You now know that I sell oil. In fact, you know that I sell an extended drain oil. It's been fully disclosed, so there's no pretense here.
If it bothers you that I sell oil or the above information has offended you, you are free not to download my book. I won't be heart broken. It's not like the book is all that terribly expensive, so I'm not going to lose sleep over the lost sale. It's not going to keep me from buying that new 35 foot speedboat I've been looking at - I've got more important things to spend my money on.
The rest of you (those that I have NOT offended and who'd like to hear what I have to say), feel free to keep reading. I promise ... no more lectures.
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Well, that's certainly a fair question. I'd be asking the same thing if I were in your
shoes. So, here's the scoop. I didn't originally go to school for lubrication and have no technical degree in this area. However, I have been consulting individuals and commercial businesses in the areas of automotive lubrication and filtration for over 10 years and can easily say that I know more about oil than probably 99.5% of the population on this planet.
I've read every technical journal, every laboratory test result, every over-the-road test result, every technical specification, every oil analysis report, every book, every website and every company propaganda pamphlet I could get my hands on (that seemed worth reading). Much of it was worth reading and was well supported. Some, of course, was not so useful but was still well worth reading because it gives insight into the "mind" of the lube industry and lube and filter manufacturers in general.
I've also had some long discussions with numerous other lubrication specialists, seasoned mechanics and respected individuals in the lube, filter and auto industries. Those discussions have been invaluable. As every professional is well aware, networking with other respected members of one's industry can be a highly beneficial method of enhancing your knowledge of the subject matter.
However, even though all of that is important, experience also comes into play here. A lubrication "specialist" may have a great deal of book knowledge (which is important) but may not necessarily have a great deal of actual experience "in the field". That's not to say they would have none, but as with most industries, more experience is typically better.
Having direct experience with certain lubes and filters is always important. However, speaking with and actually listening to customers can provide a great deal more insight than you'll ever get from just your own experience. Yep, that's right, I said customers. As I mentioned earlier in my "soapbox" section, I sell oil. And, that offers me a tremendous opportunity to interact with thousands of people and draw on and compile data from all of their collective experiences. That helps me to know what works and what doesn't or sometimes just simply what works better.
Now, the fact that I sell oil may get your "propaganda sensors" in an uproar, but I've got to be up front about that. I do sell oil, and I sell a particular brand of oil that I am pretty partial to. I'm partial to it not only because standardized laboratory testing and technical specifications show it to be at the top of the heap, but also because years of consulting with a large base of customers has shown me that it consistently outperforms other products on the market.
Nevertheless, my book does not provide any direct connection to my "oil business" to get you to buy. You're not going to find any "buy now" links in here. In fact, probably 99% of the book doesn't even mention the name of the oil that I sell, and not once will I actually come out and tell you what I sell (although I'm sure you'll probably figure it out).
There are sections of the book that discuss how you might choose an oil that will fit your needs. In those sections, you will find that under many circumstances I believe this oil to be the best choice available, and I will say so.
However, there are also certain instances when other products may fit the bill better. I'm not afraid to say that. I'm not afraid to recommend a competitor oil or filter if I think they may have something my customer needs that I don't have or can't sell them.
I know a great deal about oil because I have to. It's my job. My customers require it. I couldn't sell the oil that I sell without knowing exactly what I'm talking about and being able to fully explain why a customer will benefit from using our product (because they won't be able to simply go down to Wal-Mart and pick it up for 99 cents/bottle).
Now, I'm passing that knowledge along to you. What you decide to do with it is your business. And, if you still don't feel that
I have anything important to tell you about oil, please DO NOT download the book. In any case, you can't say I tried to pull the wool over your eyes.
Get This PDF Electronic Book Now - Instant Download - Click Here
Of course, I could easily talk till I'm blue in the face about why you need "The Motor Oil Bible". But, I think those who've actually read it can tell the story much better than I could. You'll find below copies of actual customer feedback messages that were sent to me by people who've read "The Motor Oil Bible" cover to cover.
"Thanks, Michael ... Fabulous Material"Michael,
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"Extremely Informative"The Motor Oil Bible was extremely informative, answering the questions I had about how long a car can REALLY go between oil changes, not just what the owners manual says. I changed the oil in my PT Cruiser to a brand of synthetic oil guaranteed to last 1 year or 25,000 miles, and installed a high-quality oil filter.
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"Outstanding Analysis"Outstanding analysis of the functions and relative qualities of motor oil, oil filters, and air filters. This ebook was the basis for my decision to pursue extended-drain motor oil use and premium filtration products. It was a real eye-opener how people are settling for less, handing over their hard-earned cash for inferior protection of what is, for some, their largest investment.
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"Amazed at How Little I Knew"I was amazed at how little I actually knew about the "life blood" of my engines! You are providing a great service to all who are lucky enough to find your website. The price you ask is little to pay for the wealth of information you provide. I hope you continue to "flesh out" your most useful work and perhaps provide an updated comparison appendix as you receive more information. I am very pleased!
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"Really Impressed With the Info!"Mike, I was really impressed with the info. in your book!! I am a very meticulous person who loves to learn and know the facts about things, I have done all types of mechanical things my entire life, and would recommend your book to anyone.
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"Best Buy I Ever Made"Hi Mike,
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"This Book is a 'Must Have'"This book is a "must have" for any individual, company, or automotive - truck service provider. The factual and technical data is easy for the layman to understand, and the information is up-to-date.
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"I Couldn't Put It Down"I found the ... book very informative. In fact, I couldn't "put it down" until I had finished even though it was well past my ideal bedtime.
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"Highly Recommend It's Purchase"I found the motor oil bible to be most informative and instructional. I highly recommend it's purchase.
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"All the Detailed Info I Was Seeking"Mike,
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"Great Product. Highly Recommended"After seeing all the confusion over oil changes and synthetics on web forums, I've saved the link to the ebook site so that all can learn. Great product; highly recommended reading.Tim Kessler - Crosby, ND NOSPAMtkkessler@yahoo.com |
"First Word He Said Was WOW!"Good Morning Mike,
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"Well Written. Worth the Price"I would recommend the book to any person interested in car care and saving money. Well written. Well worth the price.
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"A+++! Great Job!"I love the Motor Oil Bible ebook and it's contents.
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"Well Written Without Being Too Heavy"Mike,
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"275,000 Trouble Free Miles"I have had the Motor Oil Bible for quite a while. It is a very informative resource and takes the hype and mystery out of selecting quality oils and filters. I have a Toyota with 275,000 trouble free miles thanks to the guidance of the Motor Oil Bible! |
"Many Myths Shattered"Great book! All the typical questions answered, and more. I have had my eyes opened to many angles about oil I never suspected mattered. Many myths have been shattered by means of clear, straightforward explanations, and also by personal replies to written inquiries.
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"All Those Hard to Find Facts In One Place"The Motor oil bible had all those hard to find facts in the one place... so rather than referring people to multiple places you can now use just the one reference.
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"One of the Best Things I Have Purchased"Thank you Mike for your reply. I am not too sharp on computer and I found your MOB in my junk file. Once I approved it and moved it it was fine. I am also very interested in oil and you have answered so many questions for me.
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"WOW ... What a Wealth of Information!"I originally purchased Mikes e-book many years ago. I had wanted information on engine oil, but I couldn't find much on the internet.
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As a shameless ploy to convince you to purchase the book, I'd like to offer you an added extra that I've recently created and will give to you for free with your purchase of "The Motor Oil Bible" ebook. It's called "How Cars Work", and it is, quite simply, a compilation of videos related to the inner workings of the various systems present in most vehicles.
But, rather than waste my time trying to explain to you what this software is/does, I may as well show you with a video screenshot:
Very soon, "The Motor Oil Bible" is going to receive a rewrite and a few additional chapters. It's been a few years since it's last revision, so, although 99% of the book is just as applicable today as it was upon its last revision, I want to make sure everything stays up to date. And, I also want to make sure that anyone who owns the book has the most up-to-date version.
Therefore, anyone who purchases a copy BEFORE the revision is completed, will not only receive the new revision free, they will also receive the MP3 audio version at no extra charge, when it's completed. Once the revision is done and the MP3 audio version is completed, the MP3 audio option will be a $5 upgrade.
The updated version of the book will be $14.97. Upgrading to the PDF download PLUS the MP3 audio version will add $5 to the price, bringing the total to $19.97.
BUT ...
By ordering today, before the new revision is done, you'll not only get the update for free, you'll get an additional $5 discount RIGHT NOW!
AND when the MP3 audio version is complete, you'll get that for free also (no upgrade charge NOW or THEN). That's a $10 savings - 33% OFF!
Get the "Motor Oil Bible" $5 early order discount, the free upgrade, the free MP3 Audio version (when it's completed) and the free "How Cars Work" video software - Total Cost: Only $9.97
Simply click on the following ordering ("Add to Cart") button, and I'll send you all of the above for $9.97. And, don't forget that you can earn 55% commissions simply by telling your friends (I'll let you know EXACTLY how to setup your free affiliate account in just a minute or two - once you've completed your purchase).
That means that 98% of the people that purchase my book not only keep it, but felt that it was money well spent. The truth is, ANY of those customers could have bypassed me entirely and contacted ClickBank directly for a refund. In EVERY case, ClickBank leans in the customer's favor. If a refund is requested, a refund is received.
I think that's awesome and it's one of the reasons that I've been happy to utilize ClickBank's order processing services since 1999 - they treat customers as they should be treated, which reflects well on me. I value my customers' opinion of my products AND my service, so I would not work with a company that was going to tarnish my reputation.
ClickBank has been stellar to work with in this regard. I have NEVER had an instance of a customer complaint regarding ClickBank's customer service and, as I indicated a moment ago, only 2.1% of my customers ever have need to deal with ClickBank after they purchase my book because nearly 98% of my customers are happy with their purchase ...
And you will be too. I guarantee it.
When you click the Add to Cart button below, you'll be taken to the secure shopping area of the ClickBank website to process your order. The page should look exactly like the following screenshot:
You've got a full 60 days to decide whether you think the book was really worth the price. During that time, you may receive a refund for ANY reason. Whatever your issue, I'll refund your entire order.
In the 5 plus years that I've been selling various revisions of this book, I've sold THOUSANDS of copies with only a small handful of refund requests, so I'm pretty confident you don't have to make use of this option. However, it's nice to know it's available if you do.
What's more, if you were to have trouble getting the refund from me (which you won't), ClickBank (my payment processor) will also issue a no questions asked refund to any customer of mine (in order to maintain THEIR reputation). So, you're covered on both ends. Don't worry - Be happy.
To contact me for a refund or for any other reason, please feel free to use any of the following contact details:
Michael Kaufman
12151 Vergennes St.
Lowell, MI 49331
Toll Free: 877-689-4719
Email:
It's On Sale - Only $9.97 ($10 off)
There's Nothing Else Like It - ANYWHERE
You'll Get the MP3 Version for FREE
You Get "How Cars Work" for FREE
You'll Save THOUSANDS on Vehicle Maintenance
It's Fully Guaranteed by Me AND by ClickBank
My Refund Rate is Only 2.1 Percent!
This is an Adobe PDF Document - Download Link Sent Via Email
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Your order is processed online through Clickbank's SECURE Server!
Credit/Debit cards and PayPal accepted. Worldwide orders welcome.
P.S. - After your purchase, you will get instant access to the "Motor Oil Bible" PDF download PLUS the "How Cars Work" video software. Once the update of "The Motor Oil Bible" and the MP3 audio version are completed, you will be notified by email and will receive the upgrades and MP3 version absolutely FREE.
P.S.S. - "The Motor Oil Bible" ebook is endorsed and recommended by David Mann, a major Detroit OEM Automotive Engineer and Lubrication Specialist with 17+ years of field experience. Here's what he had to say after reading my book (he has received absolutely no compensation for his endorsement):
"Absolute Essential for Every Vehicle Owner""The Motor Oil Bible" is by far the most comprehensive, must-read lube and filter information ever integrated into a simple, easy to read format for the average motorist. But, in no way am I saying this information is only for beginners. Competent mechanics and engineers will benefit as well.
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I guarantee you will be pleased with your purchase of "The Motor Oil Bible". Thousands of individuals have purchased "The Motor Oil Bible" over the past 6 or 7 years, and only a VERY small handful have requested a refund. In fact, over the past 12 months (that's as far back as I can look in my ClickBank sales stats):
My Refund Rate is Just 2.1 Percent! That means that 98% of my customers have been pleased with their purchase, which is precisely why I know you will be as well.
BTW - EVERY CUSTOMER that has ever requested a refund from me has receive it - in full. If you don't like my book, I don't want your money.
Thank you,
Mike Kaufman
12151 Vergennes St.
Lowell, MI 49331
Toll Free: 877-689-4719
Email: